Essential Business Branding

Essential Business Branding is a comprehensive guide for entrepreneurs and marketers who want to build powerful, lasting brands. Covering everything from naming, logo design, and color psychology to internet strategy, global branding, and managing brand expansion, this book offers practical insights into what truly makes a brand stand out. Whether you're launching a new product or rethinking your current brand identity, this guide will help you position your business for recognition, loyalty, and long-term success.